The way they have positioned what could be called a "Prius Pickup" is very interesting. Focusing on the efficiency of hybrid gas mileage to the utility of being able to power a variety of equipment off the truck's battery. I'd be very interested to see how this messaging sticks with the typical F150 demographic.


Sign in to participate in the conversation
Barry Peddycord III

Welcome to my website, powered by the Mastodon microblogging platform!

For more details, visit the about page.